Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
Thanks for having us over, Marty!
Thanks for hosting and enjoy your week!
Shelley
Marty,
Thanks again for hosting this wonderful party every week! I know how much time goes into doing so and I want you to know that it I truly appreciate it!! I hope you have a great week!
Hugs,
Deb
Thank you for hosting Marty! Have a fabulous week 🙂 Hugs-Tanya
Marty, thanks so much for hosting. My entry number is 1.
Thank you so much Marty for the feature this week! A wonderful and much appreciated surprise!
Thank you so much for hosting!
Happy Tuesday. Thanks for hosting.
Thank you so much for hosting, sweet friend! We’ve sure been busy the last couple of days with posts, huh? 😉
Thanks for hosting! I’d love to have you come over & share on Crafty Creators on Thursday. You’re welcome to share your link party there, and it’s open until Monday. Have a blessed week!
Love browsing through all these great ideas. Thanks for hosting, Marty.
Thanks so much for hosting us Marty. Heading over to read all about your Pinterest challenge. XO- MaryJo
Hi there Marty. Thank you very much for hosting.
I linked up this week with = 80+81 and this is a friendly reminder and invite to come and join us at SeniorSalonPitStop. You will find the linkup information under BLOGGING.
Marty, you are amazing! I can’t imagine hosting all those Inspire Me Tuesday parties! Thank you for hosting. I brought my Blueberry Pie with a very unique pastry, #84. Can’t wait to check out some of these wonderful links. Happy August!