Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
Thanks for hosting Marty!!
Thanks for hosting, Marty! Have a great week!!
Thanks for hosting, Marty! Enjoy your week!
Shelley
Thanks, Marty, for featuring my DIY Beadboard Cabinets Project! Also, thanks for hosting!
Niky @ The House on Silverado
Thank you for hosting, Marty! Such an inspiring Linky party!
Very nice features, Marty. Thank you for hosting the party.
Thanks so much for hosting! I’m linking up with my HAPPY SPRING TRUCK PRINTABLE and OUTSTANDING BLOGGER AWARD – MY WEE ABODE. I’d like to invite you to drop by and linkup at some of my parties.
Thanks for hosting on this lovely spring day!
Marty,
Thanks so much for taking the time each week to host this charming party!!! It is truly appreciated!! Stay safe, healthy and happy!!
Hugs,
Debbie
Always love your party Marty. Such great recipes and inspiration. So much talent in this world of blogging. Happy Tuesday. xoxo
Thank you for hosting this link-up party! Have a wonderful week.
Thanks for the party Marty. Hope all is well. XO- MaryJo
Thanks for hosting and I hope that you have a wonderful week.
So many fun links to dive into this week, Marty! I love all the features you chose. Thanks so much for hosting. I hope your week is a special one, CoCo