Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
As always, thanks for hosting! Have a safe and healthy week!
Shelley
Thank you so much for sharing my project with your amazing readers, my friend!!!! Hope you are staying safe and having a wonderful weekend!
🙂 Linda
Thanks so much for hosting each week!! Stay safe, healthy, happy!!
Hugs,
Deb
Thank you for hosting each week, hope you are keeping safe.
Thanks for hosting, hope you have a lovely week!
Thank you for hosting! This is what I featured the week of 5-18 to 5-23 on my blog. On Tuesday was a Perfect Chili Seasoning Mix. Wednesday saw a Sweet Pickle Relish. Thursday was a Coffee Creamer bundle. And winding up this Week of Homemade was a Cocktail Sauce. Enjoy!
Thanks for hosting. Have a great week.
Love the linking party! There are so many great ideas to try!
Thank you so much for hosting! This week I am excited to share week 3 of the One Room Challenge, a Father’s Day gift idea, and how to create a gallery wall from thrift store picture books! Hope you are having a great day, and are staying safe and healthy!
Thanks so much for hosting, Marty! I hope you’re having a great week. Hugs, CoCo
Thank you for hosting, Marty! Always love your features!