Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
Thanks for hosting each week, Marty!
Shelley
Thanks for hosting!
Thank you so much for hosting the party. I love the features 🙂
Have a wonderful week,
Kippi
Hope you had a wonderful July 4th.
Thank you for hosting for us Marty.
Have a lovely and safe week .
Fabby
Thanks so much for hosting! I’m linking up today with SPARKLERS AND FIREWORKS, TWENTY QUESTIONS FOR JUNE 2020, and I invite you to my UNLIMITED MONTHLY LINK PARTY, open until July 26.
Thanks so much for hosting each week!! Stay safe, healthy, happy!!
Hugs,
Deb
Thanks for the lovely Party Marty! Hope you have a lovely week!
Thanks for hosting each week!
Cindy
Such a very nice scene. Thanks for sharing it with us. Thanks for hosting and I hope that you have a wonderful week.
Thank you for hosting, Marty!
Thank you for hosting! This is what I featured the week of 6-27 to 7-3 on my blog. On Tuesday was Butterbeer Cupcakes. Wednesday saw Strawberry Rhubarb Cupcakes. Thursday was Banana Bread Cheesecake. And winding up this Week was my post, A Baker’s Tale. Enjoy!
Thanks for hosting!
Thanks so much for hosting each week, Marty. I hope your week has been fabulous, CoCo
Thank you so much for hosting and for the feature! I really appreciate it! This week I am sharing how to make a DIY outdoor shower curtain! Hope you had a great fourth and wishing you a great rest of your week!