Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
Beautiful features – thanks for hosting each week!
Shelley
Thanks for hosting, Marty! Thank you so very much for featuring my bathroom make-over!! Such a blessing to be among so many great features! Have a wonderful week!
CoCo’s glitter pumpkins are really wonderful. Great feature 🙂
Love all the wonderful fall inspiration. Thanks so much for hosting, Marty.
Love the glittered pumpkins 🙂 Thanks for hoating.
Sorry hosting, 🙂
Hi Marty,
beautiful features!
Thanks most sincerely for hosting each Tuesday such a lovely party!
Enjoy the remainder of your week
XO Daniela
Thanks so much for hosting this charming party each and every week!! I so appreciate all the time and effort that does into it along with visiting all the links and choosing Features!!! Stay safe, healthy and happy!!
Hugs,
Deb
Thank you so very much for featuring my bathroom make-over!!
I love all the features this week Marty, thank you so much for hosting!!
Another week of wonderful links! Thanks for hosting, Marty.
Hi Marty! Lovely features today and thank you for hosting your party! I’m glad to join you today.
Be a sweetie,
Shelia 😉
Julie did a fabulous job on her rental bathroom. Marty, thank you for curating the weekly inspo and Friday DIY and Finds. I thoroughly enjoy both.