Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
Thanks for hosting, Marty!!
Thanks for the party! Have a nice week.
Rachelle
Thanks again for hosting this lovely party every week! I know how much time goes into doing so and I want you to know that it is greatly appreciated!! Stay safe, healthy and happy!!
Hugs,
Debbie
Thanks for hosting.
Thanks Marty. Great features. XO- MaryJo
Hope you’re doing well, Marty. Thanks so much for having us over!
Marty:
I enjoy your blog and have been following for years. For some reason in January your blog posts stopped coming to me. I have unsubscribed and resubscribed but to no avail.
Did something change?? I miss having your posts sent directly to my email.
Sorry to do this in your comments section didn’t see any contact info.
Thanks,
Kendra Nay
Sorry, missed spelled my email.
I am so sorry you haven’t been receiving my emails and posts. At the bottom of every post there is a pic of me and a place to add your email address so you will receive all my posts. I had to change my email provider several months ago, the old feedburner stopped being updated, so I went to a company called flodesk. Hope this helps, thanks, Marty.
Hi Marty! Thank you for hosting your party.
Be a sweetie,
Shelia 😉
Thanks so much for featuring our desk makeover this week, Marty! I appreciate it so much 😊 Thanks also for the link party!
Thanks again for sharing all of the goodness!!!!
Hi Marty, Thanks for featuring my Ethan Allen cabinet makeover this week! I appreciate your support so much! xo, Shannon
So many fun links to dive into this week, Marty!I love all the features you chose and I be lifting you and your family up this Valentine’s Day weekend. Thanks so much for hosting. I hope your week is a special one, CoCo
Thanks so much for hosting! I’m linking up with #154 HAPPY VALENTINE’S DAY ALTERED ART and #155 MY VALENTINE’S DAY MIRROR.