Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
Off to visit your features from this week, Marty! Thanks for letting us share here!
Thanks for hosting such an eclectic group of creatives! Have a good first week of August!
Great features this week Marty! Thank you for hosting:) xo Tanya
Marty, thanks so much for hosting. My entry number is 6. I’m hosting parties this week too and I’d like to invite you and your guests here to drop by and join in.
Thank you Marty for hosting!
X Daniela
Thanks again for hosting this wonderful party every week! I know how much time goes into doing so and I want you to know that it I truly appreciate it!! I hope you have a great week!
Hugs,
Deb
Morning Marty, Thank you so much for hosting this wonderful weekly party. Wishing you a wonderful week.
I linked up this week with = 111+112 and we would love to invite you to join us at SeniorSalonPitStop. You will find the linkup information under BLOGGING
Thanks for hosting! I’d love to have you stop by & share on Crafty Creators on Thursday! For some reason it stopped showing up in the InLinkz directory until they fix it, so I’m having to manually let people know about it lol. Have a blessed week!
Marty, Thanks so much for hosting! and also for selecting special blogs each week! Have a great day!!! Patty
Thank you very much for featuring me! I enjoy your blog very much!