Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
My Link Ups for today’s party are # 14, 15 and 16!!
Thanks so much for hosting!! I really appreciate the time and effort that goes into it along with visiting all the links!! I hope you are enjoying your week and you are doing well…
Hugs,
Deb
Debbie-Dabble Blog
It’s always a pleasure to visit your blog, Marty. I enjoy all the postings and the decor in your home as it changes with the seasons. Thanks so much for the feature for the blue and white tablescape. I’m an avid thrifter and really enjoy putting found items together in a new way. Have a lovely week.
Lynne, Thrifting Wonderland
Hello Marty,
Just wanted to say hello. Hope you had a wonderful vacation and came back feeling refreshed.
Been a while since I have been by, but still kicking over here!! lol
Still blogging twice a week, just not a lot of time to visit around as much.
thanks for hosting as always,
Hope you have a super blessed day,
Nellie
Sounds life you had a wonderful vacation. Welcome back and thank you for hosting us. I appreciate the feature Marty. I’m glad you like the citronella candle DIY. Have a great week. XO- MaryJo
So glad you got to take a vacation! Hope it was rest-filled! Thanks for coming back and hosting!