Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
Thank you for hosting another great party, Marty!! Have a wonderful week!
Thanks for having us over Marty. I hope you had a lovely gathering at Easter.
Marty,
Thanks so much for taking the time to host this lovely party!! Happy Easter to you and your family!! Stay safe, healthy and happy!!
Hugs,
Debbie
Thanks for hosting and enjoy your week!
Shelley
Just visiting links today, nothing to linkup. I have parties open if you’d like to drop by with some of your posts.
Marty, thanks for the feature! It is gardening season for sure.
Have a great week.
Thank you so much for hosting week after week! Have a wonderful week ahead.
Thank you, Marty, for hosting this lovely party! Have a wonderful week!
Hugs,
Tee @ Teediddlydee
Thanks for hosting.
So many fun links to dive into this week, Marty! I love all the features you chose. Thanks so much for hosting. I hope your week is a special one, CoCo
Thanks for hosting! I know that is a big job week after week. I’m happy I found your blog! We’d love to have you post to our two link parties, Happiness is Homemade and You’re the Star Blog Hop.
Thank you for hosting each week. I really do enjoy visiting your blog and seeing what you have been working on. I created a new Facebook group named Homemade Everything. Please come by and check it out join the group and leave a post! I promise to share it on my FB Page!
Everything you post is always so inspiring. Thank you for hosting your link-up. I hope you have a beautiful week!
Thanks for hosting and I hope that you have a wonderful week.
Thanks for hosting. Great posts this week. Pinning.
Thank you for the feature Marty! And thank you for hosting week after week.
Bonne journée!