Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
Thanks so much for hosting this week! Hope you’re having a lovely day.
i love the temporary wallpaper out now Marty! I’m about to try the DC Fix countertop paper on a bathroom countertop just for fun. Thanks for hosting!!
Marty, all of the features you picked are very helpful!
Thanks for the party, and have a nice week.
Much appreciation for hosting this wonderful party each week!! Thanks so much! Stay safe, healthy and happy!!
Hugs,
Debbie
Marty, Thanks so much for hosting us! Have a wonderful week!
Thank you for hosting each week Marty! Have a wonderful week.
Thank you so much for featuring my vintage office desk this week!
Thank you Marty for sharing my DIY roman shades! I always look forward to your Inspire Me Tuesdays!!!
thanks for having us over, Marty. Have a great week!
Thank you so much, Marty for hosting this week! I enjoyed your wonderful features! Wishing you a wonderful week!
Hugs,
Tee
Thanks for hosting and I hope that you have a wonderful week.